Most consultants studied the industry. The person behind MorOps built in it — a bar, a distillery, and an STR co-hosting operation, all from scratch. If you're building something or trying to fix something, this is the right conversation.
Pick your area and book a call. Pricing discussed on the call.
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13Years Licensed
3Businesses Built from Zero
2Consulting Service Lines
IL · COLicensed Realtor · Both States
Short-Term Rental Operations
01 — The Problem We Solve
Most operators are building on guesswork.
The information is out there — YouTube channels, Reddit threads, courses, coaches. But none of it tells you what to do with your specific property, your specific concept, or your specific P&L. Generic advice produces generic results.
MorOps exists for the operator who is done guessing. Whether you're launching a short-term rental, opening a bar, or trying to figure out why your margins don't match your revenue — you need someone who has been exactly where you are.
Not a framework. Not a certification. Earned experience from someone who built it, lost money on it, fixed it, and kept going.
Your STR is live but underperforming
Occupancy under 60%, pricing set and forgotten, no automation, no cleaning system. You're leaving thousands on the table every month and you're not sure why.
You're opening a bar or distillery and it's overwhelming
Licensing timelines, build-out sequencing, vendor negotiations, staffing before you have revenue. Most first-time operators don't know what they don't know — until it's expensive.
You're already open and something isn't working
The revenue looks okay but the margins don't. Labor is too high or too thin. A vendor relationship is costing you more than it should. Something in the system is broken.
Hospitality Operations
STR Systems
Distillery Operations
Restaurant & Bar Consulting
Property Setup & Launch
02 — Why MorOps
The advice you need from someone who's lived it.
MorOps was built because the gap between "general advice" and "what actually works in your situation" is where most operators lose money. Every engagement is specific, delivered in writing, and built around what you're actually dealing with — not a template.
01
Operator-to-Operator Advice
Not a consultant who studied your industry. Someone who built a bar, a distillery, and an STR operation from zero. The mistakes were made so you don't have to make them.
02
Everything in Writing
Every engagement closes with a written deliverable — an audit report, a fix list, a launch plan. Recorded Loom walkthrough included. You own it and can act on it without needing another call.
03
Scoped to Your Situation
No packages that don't fit. Every hospitality engagement is scoped individually based on what you're building and where you are. You get exactly what your situation requires.
03 — Background
Colton Mortag · Founder, MorOps
Built three businesses. Consulting on all of them.
The background behind MorOps isn't a résumé line — it's a sequence of decisions, mistakes, and systems built under real operational pressure. A bar opened from zero. A distillery built from the ground up through licensing, production, compliance, and distribution. A short-term rental co-hosting operation running live today.
13 years as a licensed realtor in Illinois and Colorado runs alongside all of it — giving MorOps a real estate lens that most hospitality consultants don't have and most real estate advisors don't have either.
The advice here comes from someone who has actually done it. Not once. Three times.
13 YearsLicensed Realtor — IL & CO · Investment transactions, pricing, deal structure
BuiltBar Operator — full build-out, licensing, staffing, vendor relationships, P&L
ActiveMorHaven Stays — live STR co-hosting operation running today
04 — Services
Two lines. One operator.
MorOps runs two consulting lines — STR operations and hospitality startups. Both are built on the same credential: someone who has operated in both spaces and knows what it actually takes to get a result.
STR Operations
Short-Term Rental Consulting
Your property has more earning potential than it's showing. Whether you're starting from zero or already live and stuck — get a system that works. Pricing, automation, cleaning coordination, listing copy, and guest flow. All of it built or fixed.
Strategy Call ▾
60 min · Recorded · Next steps in writing
Starting at $350
Full 60-minute recorded Zoom session — no time wasted on context
Short intake form reviewed before the call so you start with answers, not questions
Written summary of recommendations sent within 24 hours
Clear next step identified — whether that's an audit, a setup, or nothing yet
Delivery: same day · Format: Zoom + written summary
Performance Audit ▾
5-day delivery · Fix list + Loom walkthrough
Starting at $1,200
Full AirDNA comp set analysis — what comparable properties are actually earning
Mystery guest walkthrough of your full booking flow — every friction point flagged
Pricing review — base rate, minimum nights, seasonal settings, orphan day gaps
Listing copy and photo assessment — what's costing you clicks and conversions
Automation and cleaning coordination gaps identified with specific fixes
Loom video walkthrough of every finding — yours to keep and share
Delivery: 5 business days + 30-min debrief call
Full Setup & Launch ▾
2-week delivery · Hospitable, PriceLabs, Turno
Custom quote
Airbnb listing built from scratch — title, description, house rules, pricing baseline
PriceLabs configured — base price, min/max, seasonal rules, orphan day settings
Seasonal strategy updates as market conditions shift
Priority access for urgent issues — guest complaints, pricing emergencies, system failures
Commitment: month-to-month · No long-term contract required
Exact pricing discussed on your strategy call based on your property and goals.
Hospitality
Bar, Distillery & Restaurant Consulting
Opening a bar, distillery, or restaurant is one of the hardest things you'll do — and most of the expensive mistakes happen in the first 90 days. Whether you're pre-opening or already open and bleeding margin, get advice from someone who has navigated every stage of it.
Discovery Call ▾
90 min · Recorded · Gap assessment + roadmap
Custom quote
90-minute recorded deep dive into your concept, timeline, and current situation
Identification of your three biggest gaps — licensing, financial, operational, or build-out
Clear recommended path forward — which service you need next, and why
Written summary with specific action items sent within 24 hours
Delivery: same day · Format: Zoom + written gap assessment
Pre-Opening Ops Audit ▾
5-day delivery · Full written report + debrief
Custom quote
Full review of your business plan, pro forma, and licensing timeline — assumptions challenged
Vendor and supply chain assessment — are your COGS projections realistic for your market
Staffing structure and labor cost modeling — are you over or under-staffed for your revenue projection
Build-out sequencing and timeline risk map — where the delays are most likely to happen
Written report with risk ratings and specific recommendations — yours to keep
Recorded Loom walkthrough of every finding + 60-minute debrief call
Delivery: 5 business days · Format: written report + Loom + debrief
Full Launch Advisory ▾
90-day retainer · Weekly calls + async support
Custom quote
Weekly 45-minute advisory calls through your entire pre-opening phase
Async support between calls — questions answered within 48 hours
Vendor introductions and negotiation guidance
Licensing timeline management — what to file, when, and in what order
Staffing structure and hiring sequence built for your opening week
Full opening checklist — operational, marketing, and guest/customer experience
Commitment: 90 days · Format: weekly calls + async + written deliverables
P&L & Ops Turnaround ▾
For open operators · Minimum engagement applies
Custom quote
Pre-session review of 12 months P&L, labor reports, and top vendor invoices
Identification of your three biggest margin leaks — almost always labor, product cost, or a vendor
Session 2: specific fix list — who to renegotiate with, what to cut, what to invest in
Written priority action list you can execute without needing another call
30-day check-in: did it work, what changed, what's next
Delivery: 2 sessions + written action list · 30-day follow-up included
Every hospitality engagement is scoped individually. Pricing discussed on your discovery call.
05 — How It Works
01
Book Your Call
Select your service line — STR or hospitality — and book via the form. You'll get a confirmation and a short intake form within 24 hours.
02
Intake & Prep
Complete the intake form before the call. Your answers are reviewed in advance so the first minute of the call is already useful — not introductory.
03
Written Delivery
Every engagement closes with a written deliverable — a fix list, audit report, or launch plan. Recorded Loom walkthrough included. You own it.
04
30-Day Follow-Up
A check-in 30 days after close. Did it work? What changed? This is where most clients identify the next engagement or make the referral.
Stop leaving money on the table.
The first call is the right move whether you're just starting to think about it or you've been stuck for months. Bring your real situation. You'll leave with a clear path forward — not a brochure.
Every call is recorded, summarized, and followed up in writing. You walk away with something you can act on that day.
